Description of ITVBe
ITVBe, is a British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc.
The channel launched on 8 October 2014, and is wholly funded by advertising and sponsorship. It is available free-to-air on all the major broadcasting platforms, including Freesat, Freeview, Sky and Virgin Media.
The channel was first announced on 12 February 2014.