Description of ITV3
ITV3 is an entertainment television channel in the United Kingdom that is owned by ITV Digital Channels Ltd, a division of ITV plc.
ITV3 was launched on the terrestrial (Freeview), cable (Virgin Media) and digital satellite (Sky) on 1 November 2004 at 21:00.
It is also available on TalkTalk TV IPTV.
The channel had been available from launch on UPC Ireland, but was pulled on 22 March 2006.
This is believed to have been at the request of ITV plc, which had previously barred Irish newspapers from publishing details of ITV channels and regions other than UTV and Men & Motors.
The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, however it has not been listed in the Sky electronic programme guide since its removal on 25 January 2006.
ITV3 returned to UPC Ireland in the Republic of Ireland on 4 January 2010.